Introduction to Social Media tools and techniques for business marketing and goal conversion.

Introduction to Social Media tools and techniques for business marketing and goal conversion.

Learn how to use social media and the Google marketing appsto increase website traffic, improve online communcations and raise online presence for your business.

Upon completion of this course you’ll have gained the skills to:

  • Understand what social media is and how to use if for your business
  • Understand how social media fits in to your digital marketing strategy
  • Define clear objectives and create a social media strategy
  • Define the advantages and disadvantages of each main channel
  • Know how to protect your business on social media

Course Overview

  • Why do people use social media?
  • The zero moment of truth – ZMOT
  • Social media theory – the 1:9:90 rule
  • Social media best practice
  • Setting your goals and objectives
  • Define your objectives
  • The social media lifecycle
  • Identifying the right platform for you
  • Identifying opportunities
  • Getting the information you need
  • Choosing where to exist online
  • Restrictions
  • Overview of most popular Social Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • Snapchat
  • How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments

Practical Exercise:

The students will be given an example business profile and they will have to select the best social media channel for that company to help grow its business. They will then be tasked with creating a social media account and branding it to match the company. They will then prepare a presentation on why the social media platform was selected.

Course Prices and Booking

The 1 day course fee is £280/ 300 euro. It includes preparation and post course support, tuition and training materials, administration and organisation costs.

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