Google Analytics review and reporting for business management and growth and development.

Google Analytics review and reporting for business management and growth and development.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Upon completion of our Standard course you’ll have gained the skills to:

  • Understand the capabilities and limitations of Google Analytics
  • Gain an overview of Google Analytics functionality and reports
  • Identify the main reports that will add value to your business
  • Learn how to create basic custom reports and dashboards
  • Better understand your audience and how they behave on your site

Course Overview

  • Introduction to Google Analytics
  • Key components & terms of Digital Analytics
  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives
  • Google Analytics Metrics
  • Measurement Protocol
  • The Migration Process
  • Using Google Analytics Reports
  • Interpreting the data
  • Dashboards and Shortcuts
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversion Reports
  • Sharing Reports
  • Product Integrations
  • AdWords
  • Google Search Console
  • Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking
  • Administration
  • User Management
  • Account settings & configurations
  • Troubleshooting your analytics installation
  • Custom Alerts

Course Prices and Booking

The 1 day course fee is £280/ 300 euro. It includes preparation and post course support, tuition and training materials, administration and organisation costs.

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